Dunkin’ + iHeartRadio
Dunkin' Music Lounge Social Media Strategy Drives Millions of Social Impressions
Connecting fans with their favorite artists.
In January 2023, iHeartRadio Atlanta and Dunkin’ partnered to launch the Dunkin’ Music Lounge, a new space for intimate artist performances and conversations.
The project brought the Dunkin’ brand into the room and extended the experience to audiences on social media.
My role
I designed the 40′ × 12′ vinyl wall wrap, doorway graphics, and video monitor artwork, following Dunkin’s brand guidelines.
Alongside the art direction, I worked on the social media strategy connecting the lounge’s events with fans online.
2023 Results
Total social impressions
Artist visits & events
YouTube views
From the lounge to the feed.
The opening month featured Daniel Seavey, Josiah Siska, Latto, Dalton Dover, NCT 127, and J. Howell.
Content shared with #DunkinMusicLoungeATL brought interviews and performances beyond the room, earning over eight million impressions in the first month.
