Power 96.1
Designing Summer Vibes: Power 96.1 Summer Ball Branding & Marketing Campaign
A visual identity built on summer nostalgia.
Warmth, pools, waves, popsicles, and beach balls shaped the creative direction for Power 96.1 Summer Ball.
The concert featured The Chainsmokers, Charlie Puth, Kane Brown, Russ, GAYLE, and Em Beihold. I translated that playful summer feeling into a consistent identity across the campaign.
My role
As lead designer, I developed the visual brand and art direction for marketing materials, social media content, and in-venue collateral.
The same identity carried through the concert promotion and the branded backstage interview set.
Campaign results
Social impressions for #961SummerBall
Sold-out attendance at Ameris Bank Amphitheatre
Artist Interviews
On show day, we set up the Summer Ball branded interview set backstage at Ameris Bank Amphitheatre. The artist interviews extended the campaign into social content and created another opportunity for fans to engage with the performers.