McDonald’s
Video Campaign Inspiring the Next Generation of Diverse McDonald's Franchisees
Sharing the stories behind the Golden Arches.
The Black & Positively Golden campaign highlighted the experiences and achievements of Black McDonald’s owner-operators in Atlanta.
I helped bring their stories to the screen through testimonial videos, giving the next generation of diverse franchisees a chance to hear directly from the people who had built their own businesses.
My role
Video production, studio setup, talent coaching, editing, and color grading.
I worked across the shoot and post-production, turning the recorded testimonials into multiple deliverables for different platforms.
From the studio to the final story.
Production
In early October 2020, I set up the Atlanta studio for the shoot and coached the owner-operators as they recorded their testimonials. I captured both audio and video to preserve each person’s story.
Post-production
I reviewed the footage, edited the interviews, and color graded the video. The finished material became multiple deliverables that could share these stories across platforms.
Read the campaign story.
Explore the full article from McDonald’s Corporation.
Read the McDonald’s article