103.5 WEZL
Creating a Summer Soundtrack with Party in the Park’s Design, Motion & Social Media Campaign
A familiar brand, a fresh lineup.
Party in the Park returned to Mount Pleasant Memorial Waterfront Park for a four-week summer concert series.
The 2018 campaign continued the visual identity developed in 2017, while bringing new attention to the artists performing throughout the series.
My role
Art direction, visual design, motion design, and social strategy.
I created the lineup reveal video and custom artist graphics, carrying a consistent party theme into the concert promotion.
2018 Lineup Reveal Video
The reveal introduced the performing artists through an engaging social video, encouraging followers to visit the website for the full schedule.
Social Media Content
