103.5 WEZL
Making Nostalgia Feel New Again with Throwback Weekend’s Logo Restoration & Marketing Campaign
Bringing a familiar voice back.
For Labor Day weekend, 103.5 WEZL celebrated an iHeartCountry Throwback Weekend with classic country songs.
I created a marketing and social media campaign to encourage listeners to tune in through the iHeartRadio app, using a vintage WEZL logo as the creative starting point.
My role
Logo restoration, custom lettering, marketing, and social strategy.
Created with Adobe Illustrator and Adobe After Effects.
Restoring the original logo.
An old bumper sticker featured a WEZL logo used before 1993. I digitally redrew each letter in Adobe Illustrator, creating a vector version that could scale for billboards, T-shirts, posters, and more.
Drawing more letters.
Using the original “FM 103.5 RADIO” lettering as a reference, I drew the additional letters needed for “Throwback Weekend.”
Final Throwback Weekend logo.
The final design combined the restored WEZL call letters, the iHeartCountry logo, and the new custom lettering.
Social Media Video
Radio dials and the vintage WEZL logo brought the visual nostalgia to life. Jingles recorded from an old reel-to-reel tape connected the animation to the station’s original sound.
Social Media Content
