103.5 WEZL
Giving Party in the Park a Bold New Identity Through a Major Logo Redesign
A new identity for a summer tradition.
Each June, 103.5 WEZL brought rising country artists from Nashville to Charleston for a free concert series held every Tuesday.
I was tasked with designing a new logo and promotional materials, and building excitement on social media for the artists coming to perform.
My role
Logo design, art direction, visual design, motion, and event photography.
Created with Adobe Photoshop, Illustrator, Premiere, After Effects, and Cinema 4D.
Logo Design
Campaign results
100K+
People reached by the announcement video in the Charleston area
Announcement Video
Drone footage and motion featuring the 3D logo gave the announcement strong production value within a limited budget, building excitement for the lineup.
Poster Design
