FrootDrink
Turning a Fresh Idea into a Brand with FrootDrink’s Visual Identity & Mobile App Design
Mixing a digital and physical experience.
FrootDrink is a brand and mobile app concept for customizable fruit drinks, connecting the ordering experience with pickup in a retail space.
The concept offers a playful alternative to soda, giving customers the freedom to create their own combination of fruit flavors.
My role
Logo design, product design, and user interface design.
Created with Adobe Illustrator and Adobe Photoshop.
Logo Design
The logo expresses the freedom to mix fruit flavors while reinforcing the concept’s focus on healthy, active living. Each color represents a different flavor.
Color
Grape, orange, lime, and lemon form the core palette. Mixing these colors creates the wider app palette, echoing the way customers combine flavors.
The App
The app concept lets customers choose from more than ten types of fresh fruit to create a unique drink, order within the app, and pick it up in the retail space.
