Dunkin' Music Lounge Social Media Strategy Drives 10 million Social Impressions and Counting
In January 2023, iHeart Atlanta and Dunkin' partnered to connect fans with their favorite artists in the newly built Dunkin' Music Lounge at iHeart in Atlanta.
We began styling the Dunkin' Music Lounge with Dunkin' branding which included a 40'x 12' vinyl wall wrap. In accordance with the Dunkin' brand guidelines, I created the design for the wall, doorways and video monitors in the lounge.
The first month kicked off with 6 events in the lounge including artists like Daniel Seavey, Josiah Siska, Latto, Dalton Dover, NCT127 and J. Howell. Using our #DunkinMusicLoungeATL hashtag during these events earned over 8 million social impression in the first month alone. Total social impressions for the lounge has now surpassed 10 million.
Below you can find featured interviews and social media content that's driving this social engagement.