Projects

Projects

Designing Summer Vibes: Power 96.1 Summer Ball Branding & Marketing Campaign

May 2022

Art Direction, Branding, Visual Design

May 2022

Art Direction, Branding, Visual Design

What are Summer Vibes? The goal for this design was to convey fun summer nostalgia - Warmth, Pool, Waves, Popsicles, Beach Balls. These are the brand values Power 96.1 Summer Ball.


As lead designer for this project, I used values to create a consistent visual brand for all marketing materials, social media content and in-venue collateral for the concert starring The Chainsmokers, Charlie Puth, Kane Brown, Russ, Gayle and Em Beihold.

Social Media Content

Social Media Content

The #961SummerBall hashtag earned over 15 million social impressions for the campaign including pre-promotion, event on-sale, day of socials and our interviews with each performer.

Artist Interviews

The day of the show, we setup our Summer Ball branded set backstage at Ameris Bank Amphitheatre for the artist interviews, capitalizing on the opportunity to grow social engagement with their content.

Artist Interviews

The day of the show, we setup our Summer Ball branded set backstage at Ameris Bank Amphitheatre for the artist interviews, capitalizing on the opportunity to grow social engagement with their content.

Thanks for viewing this project!

Be Kind ✌🏼 2023 • Wesley Sharp