Black & Positively Golden Video Production Inspires Next Generation of Diverse Franchisees

As the video producer for the McDonald's Black & Positively Golden campaign in Atlanta, GA, I played an instrumental role in bringing this powerful message of diversity and inclusivity to life. In early October 2020, I set up the studio for the video shoot, coaching many Black McDonald's owner operators as they recorded their testimonials. Ensuring their stories were accurately captured on both audio and video.

Post production was also my role, as I carefully reviewed and color graded the video footage, edited and refined the final product into multiple deliverables that would be used across various platforms.

Through my hard work and dedication, the McDonald's Black & Positively Golden campaign was able to showcase the experiences and achievements of these Atlanta-based black operators in a powerful and impactful way, inspiring the next generation of franchisees around the world.